Logos work as visual short stories. At a glance, an effective logo conveys the brand’s history and purpose, evokes an emotional response and establishes an audience connection. The UW’s signature logos capture the spirit of being boundless.

People recognize and remember our logos: the University signature, University word mark and block W. Collectively, they are the University’s signature logo system. They were developed after extensive research and are the only logos approved to represent the UW. Consistency boosts brand credibility, which is why they are only used within the parameters outlined in this section.

The University Block W logo and the University wordmark must appear in logo color palette colors only. They must not be altered in any way. Do not fill the logos with graphics, photos, cover them with text or graphics, change or approximate the fonts, or make them transparent. For spacing guidelines, please read the UW's Boundless W guidelines.

If you need assistance, we are happy to work with you to provide the proper logo sized to fit your needs; please contact Marketing & Communications. Outside partners who need a copy of the logo should be directed to contact Brian Anderson.