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8 Steps to Manage Transgressions and Rebuild Trust with a Brand

Shailendra Pratap and Shalini Sarin Jain have co-authored a groundbreaking book titled Managing Brand Transgressions: 8 Principles to Transform Your Brand, offering a comprehensive roadmap for navigating brand crises, with numerous real-world case studies from the past 50 years.

August 30, 2024

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The Students Become the Teachers

Alumni Ben Pauli and Vivian Kao (both SIAS ’05) have gone from one side of the classroom to the other. Their journey to becoming university professors started at UW Tacoma.

August 28, 2024

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Frozen in Time

Dr. Zhiquan (Andy) Shu’s research could help revolutionize organ transplants by extending the life of donated organs indefinitely.

August 12, 2024

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Game Changer

Army veteran Heidi Lee’s passion for the business of sports is driving her success

July 17, 2024

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The Decennialists

The UW Tacoma community was well represented on the City of Tacoma’s once-every-ten-years charter review.

July 2, 2024