![Dr. Altaf Merchant, UW Tacoma Milgard School of Business](/sites/default/files/2021-03/uwtnews-d8-milgard-merchant-nostalgia-featureimage.jpg)
Merchant of Nostalgia
July 17, 2019
Dr. Altaf Merchant can tell you why that grainy, black-and-white ad you just looked at turned you into a consumer.
Written by Catarina Terrill
Photos by Ryan Moriarty
Photo illustration by Alex Volkman